Let us assume you sell shoes. You obviously would like your websites to rank #1 for ‘shoes’.
The long tail is where the real sales happen. No one long tail phrase will show up in an SEO’s portfolio – getting a high ranking for “high heels red bottom woman shoes ’ is far less sexy than ranking #3 for ‘shoes’. But they do the work because people who search for them are more likely to buy, a
Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to “head” keywords. In this article, we’re going to discover in detail what long tail SEO is and whether you should use this technique as a part of your keyword strategy.
But things have changed since those days. According to Haseo’s Survey, the total number of sites across the Internet has reached more than a million Compare this to only 655,362 sites that have been registered in late 1998
This is yet another advantage of the long tail SEO. In fact, when your final goal is to sell a product or service, you should consider keyword conversion as the most critical factor in your SEO.
> If your website is new, most of the time it will be extremely hard for you to outrank competitors with common keywords. Due to how search engine algorithms work, you could spend years on targeting a single common keyword and still not climb up to the top of the list
A keyword suggestion tool will assist you to find new keywords for organic SEO campaign.
Sometimes, less traffic can be more valuable and fewer visitors can result in more sales
SEO BOOK. (2017). SEO 101: Defining the long tail. Retrieved on April 22, 2017, from https://www.portent.com/blog/seo/long-tail-seo-101-defined.htm.
HEXASEO. (2017). How to Get Over 500% More Traffic with a Long Tail SEO Strategy. Retrieved on April 22, 2017, from http://codelessinteractive.com/long-tail-seo-strategy/.
hexaseo.com. (2017). Long Tail SEO Strategy: Is It Really Worth Your Efforts?. Retrieved on April 22, 2017, from https://www.hittail.com/blog/the-hidden-value-of-long-tail-seo.