For brands with limited budgets, it’s impossible to target all of China. Don’t expect to enhance brand awareness and amass an audience all at the same time. Wechat is probably the future of the e-Commerce market, because many Taobao shops are disappointed by the commission and the lack of visibility that they have on Taobao/ Tmall. To sell on Wechat, you need a targeted community and a wechat Store (+ Wechat payment) .
It’s similar with WeChat. Instead, use your budget to build initial connections with target consumers. With over 1.3 billion people and 34 provinces, China is a huge and sophisticated market. For instance, you could set up an auto reply for the keyword ‘apply’ which would include a link to an application form for your school.
Marketers can target Moment ads by age, location, gender and device type. Let them know who you are, what you do and help them experience your product or service. We hope that now you have the knowledge and resources to decide if WeChat is right for you and if so – how to get started. The plan is to increase WeChat’s ad loads and monetize further, but the real plays are for payments.
In this article, we looked at what WeChat is and how it can be useful for your activity business. Content including useful tips, market information, special offers etc can really help encourage your audience to follow you on Wechat.
For new or small brands, keep your expectations low and realistic. We also provided an overview of the key business functions including content distribution, location-based marketing, and community management. The ad load inventory is less than one ad per day, and when you compare that with Facebook global, Facebook’s doing at least 10 ads per day, so there’s ample room to improve. Like customized menus, they can be very useful for schools looking to provide information quickly and easily for students. It can be difficult to get visitors on Wechat, so producing good quality content regularly can help increase your visibility. Graziani expects WeChat to roll out better targeting tools soon so brands can buy ads against specific interests.
It is quite popular now to develop a Wechat store and sell on Wechat to the community. Many luxury brands have launched a Wechat store, where they can expose their new collection and sell to their VIP customers. Once this is done, there are opportunities for further communication and a deeper understanding of your brand.
Customize Your WeChat Marketing StrategySinoStep, the leading WeChat Marketing Agency, maintaining wechat accounts for many international companies with successful WeChat marketing campaigns, can provide you end-to-end services for your business in China,Our one-stop WeChat marketing solution will take care of all WeChat marketing activities for you, from official account set up, content strategy, content implementation to customized function development.Start with a Discovery Contract to get our dedicated service working on your proposal.We will email you a WeChat Marketing request form after your payment is processed.Fill in the request form, answer the questions and provide all the supporting documents.We offer a WeChat marketing proposal for your confirmation together with a new invoice for the new project.
Auto Replies– You can also set up your account to send automatic reply messages to users who type in certain keywords, which can contain audio, video, images, or links. Lastly, we looked at the main ways to advertise on WeChat and how to get started with paid promotion. Instead, defining specific consumer groups and focusing on one city is more effective.